Desigual’s Seminaked Party

Pictures by: 
Gavin Foo
Report by: 
Catherine Robert

About 100 bargain-seekers turned up ready to bear most of their bodies at Desigual’s Seminaked Party at Orchard Central in exhange for free clothes early yesterday morning. 
But this Seminaked Party, unlike Desigual’s past European parties, had a conservative twist: The participants were covered up in bathrobes as they stood outside. 
They only disrobed when they were in the shop and out of the view of gawkers. The tweak was Desigual’s effort to “adapt and respect the more conservative Asian culture and religion”. 
The chain was also following an “advisory from the authorities”. Is it illegal to be seen on Orchard Road in bikinis and swimsuits? 
Read the full report in our print edition on Dec 12. Subscribe to The New Paper, now available in print and digital at